PERSONAL BRANDING PADA INDUSTRI CITRA

Fadeli, Muhammad (2014) PERSONAL BRANDING PADA INDUSTRI CITRA. JURNAL ILMU KOMUNIKASI UNIVERSITAS BINA SARANA INFORMATIKA, 1 (2). pp. 1-8. ISSN ISSN : 2355-0287, EISSN : 2549-3299

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Abstract

2014 was a golden year for the media industry, where the mass media will dredge the many advantages of the legislative candidates who require self-image. Whatever will be done in order to captivate the public's attention and lead public opinion to public finally decided to throw in them. The candidates for local and national leaders have started to play a role as a public figure who sell the image to draw public sympathy. Understand that level of fame, popularity of the figure's head is an important factor, the political vehicle, regional head candidates scoring machine must perform the steps in a systematic and strategic campaigning as the popularity does not come just like that. At issue is when the popularity is not supported by the capability of the leader. So just as the party or coalition of parties presenting a blank check to the people. So that the people are not fooled by the jargon of political campaigns, it's time track record of candidates for the leader seen carefully. Voters empowered critically important that people are getting smarter and not mobilized on a particular political force or even mobilized by the power of capital owners. And it is time for the candidates for the legislative candidates to improve itself, instead of just selling the image, competing to display their best photos, they put forward the size of billboards, and so forth. Because people are not public or packaging buyers, but those buyers contents.

Item Type:	Article
Additional Information:	SINTA 5
Uncontrolled Keywords:	Campaign, Popularity, Capability
Subjects:	HP Public Administrations
Divisions:	Faculty of Social and Politics > Bachelor of Communicatios Studies
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	14 Nov 2022 05:41
Last Modified:	14 Nov 2022 05:41
URI:	http://eprints.ubhara.ac.id/id/eprint/1519

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