THE INFLUENCE OF BOLLYWOOD PHENOMENON TO DAILY ACTIVITIES OF HOUSEWIFE

Jayanti, Rosalia Otoviani and Roosinda, Fitria Widiyani (2017) THE INFLUENCE OF BOLLYWOOD PHENOMENON TO DAILY ACTIVITIES OF HOUSEWIFE. In: Advances in Social Science, Education and Humanities Research, volume 150 The 3rd International Conference on Transformation in Communication (ICoTiC 2017), 22-23 November 2017, Bandung, Indonesia.

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Abstract

Television media is a mass media equipped with audio-visual capabilities, this is the advantage that makes tv being most popularto be use by audience between newspaper or radios. By watching television audiences are not only able to collect new information, but also gets a a new entertainment. Even in Indonesia based on Nielsen's research on television viewer measurement in 2012, shows in a day, viewers can spend about 4.5 hours sitting in front of the television, and 24 percent of their total watch time spent watching sinetron (quoted from: ,mix.co.id,). Due to the culture of watching television programs, the daily activities audience be able to changed . For example which watching the drama series India very intense has brings back the phenomenon of Bolywood in Indonesia. Increasingly of the broadcasting of the drama series of India has made a local drama series into less enthusiasts of audience. With the reappearance of Bollywood phenomenon has makea conversation of the housewifes who previously discussed about price of household needed being talking about the synopsis of Indian drama series when meeting other housewife. This makes the transition of motive tofulfiling the needs using media to watch foreign broadcasting.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Phenomenon, Bollywood
Divisions: Faculty of Social and Politics > Bachelor of Communicatios Studies
Depositing User: Perpus Ubhara Surabaya
Date Deposited: 15 Nov 2022 03:40
Last Modified: 15 Nov 2022 03:40
URI: http://eprints.ubhara.ac.id/id/eprint/1524

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