AZHARI, IRZA MAULANA (2022) STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING KEBUN BINATANG SURABAYA MELALUI PENGOPTIMALAN AKUN INSTAGRAM @KEBUNBINATANGSURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.
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Skripsi Irza Maulana Azhari - Humas 1813211002.pdf Download (2MB) |
Abstract
Surabaya Zoo is an animal protection park. Apart from being a sanctuary for endangered animals, the zoo functions as a place of recreation and as a living laboratory for the community. The popularity of the Surabaya Zoo has attracted the attention of foreign tourists from abroad. Public Relations Surabaya Zoo made a rebranding effort using an Instagram account. Marketing Public Relations is a planning process with a program to stimulate and attract customer interest through information with the impression of meeting the required product. Marketing public relations is a marketing process related to price, product, place and promotion. Marketing public relations is a marketing-oriented public relations which means that before and after marketing is carried out, public relations carries out image building activities for a product or service, if the company is good, it will facilitate public marketing which can turn the public into consumers. Through social media Instagram @kebunbinatangsurabaya PDTS Surabaya Zoo optimizes its branding using pull strategy, push strategy and pass strategy.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Surabaya Zoo, Marketing Public Relations, Instagram |
| Divisions: | Faculty of Social and Politics > Bachelor of Communicatios Studies |
| Depositing User: | Perpus Ubhara Surabaya |
| Date Deposited: | 19 Dec 2022 02:35 |
| Last Modified: | 19 Dec 2022 02:35 |
| URI: | http://eprints.ubhara.ac.id/id/eprint/1575 |
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