Oktaviani, Karina Garin (2022) PENGEMBANGAN MEDIA SURAT KABAR JAWA POS DALAM MENGHADAPI BISNIS MEDIA DI ERA DIGITAL. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.
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Abstract
Technological developments are always moving all the time and this development affects many factors that follow it. In other words, everything in the world must also follow developments because otherwise it will inevitably decline or even be abandoned. One thing that needs to be developed is the media, because the media is one of the intermediaries of communication in society. And it's a shame if the media is eroded or even eliminated with today's technology. This research is a study of how the Jawa Pos newspaper print media in following the development of the media business in the current digital era. Where the current demand for print media is decreasing and requires a lot of innovation and new ways to continue to survive. The purpose of this study was to find out how the media development carried out by Jawa Pos in the face of competition in the digital era. This type of research is a qualitative research with descriptive analysis. Qualitative research is a comprehensive research that intends to understand the phenomena experienced by the research subjects, both their behavior, perceptions, motivations, and actions which are described in words. While the qualitative descriptive analysis technique is to analyze, describe, and summarize various conditions, situations from the data collected in accordance with the problems studied. The results of the research obtained by the author are how the development of Jawa Pos media which was originally print media developed into digital media and mass media. In this regard, the results have been adjusted to convergence theory and new media theory. And the researchers also analyzed the results of the products developed by the Jawa Pos media
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Media development, Jawa Pos, Digital Era |
| Divisions: | Faculty of Social and Politics > Bachelor of Communicatios Studies |
| Depositing User: | Perpus Ubhara Surabaya |
| Date Deposited: | 20 Dec 2022 04:07 |
| Last Modified: | 20 Dec 2022 04:07 |
| URI: | http://eprints.ubhara.ac.id/id/eprint/1579 |
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