Economic Empowerment of Nusantara Cooking Business Group through Design of Can Packaging and On-Line Marketing in Sidoarjo

Rosyafah, Siti and Zainal, Rifki Fahrial and Pudjowati, Juliani (2022) Economic Empowerment of Nusantara Cooking Business Group through Design of Can Packaging and On-Line Marketing in Sidoarjo. IOSR Journal of Business and Management (IOSR-JBM), 24 (8). pp. 24-29. ISSN 2319-7668.

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Abstract

The Covid-19 pandemic that hit Indonesia is a challenge that inevitably must be faced wisely and creatively. Two things that are opposite to each other in dealing with the COVID-19 pandemic are maintaining public health by social distancing which is contrary to efforts to sustain the community's economy. On the other hand, the impact of the development of business digitization, the economic effect that is most affected is on the MSME environment, so there must be a breakthrough in information technology and an increase in product competitiveness, especially food and beverages to maintain the existence of the community's economy with the application of packaging design design technology and marketing development. based on-line along with the development of the Industrial revolution 4.0. The determination of Sidoarjo Regency as an MSME city must be welcomed with support from the community, as well as the joint decision to go-online MSMEs by the Ministry of Cooperatives and SMEs and the Ministry of Communication and Information of the Republic of Indonesia. Empowerment of e-commerce-based business actors to carry out the National Movement for digitizing MSMEs, especially food and beverage producers to be more empowered, to be able to make products connected to on-line marketing through good packaging design and to make these food and beverage products able to compete in the free and modern market widely. The purpose of this study is to increase the competitiveness of food and beverage products by applying on-linebased packaging design and marketing design applications so that SME products have product quality assurance (certified), have proportional packaging, so that they have a longer consumption period, have a wider market reach. wider and ultimately have higher competitiveness in modern markets and global markets with on-line-based marketing and distribution, in the new normal era of Covid-19. The research method used is the identification of Indonesian seasoning products that have a wide market share, followed by a need assessment of the expected design design, followed by the development of Indonesian seasoning products and their on-line marketing. The results of the study show that there are many products of Indonesian cuisine, food and beverages that can be developed into products that are ready to compete in the wider modern market, with product certification from the authorized institution and having an official distribution permit from the government to compete in a wider market. online in the midst of the COVID-19 pandemic and the current era of globalization.

Item Type:	Article
Uncontrolled Keywords:	Design, Packaging, Seasoning, Nusantara, Sidoarjo.
Divisions:	Faculty of Economic & Business > Bachelor of Management & Business
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	27 Mar 2023 04:29
Last Modified:	27 Mar 2023 05:22
URI:	http://eprints.ubhara.ac.id/id/eprint/1784

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