Analysis of Netnographic Methods on Account Activities on Social Media Actors

Nurlita, Ita and Subiakto, Henri and Rahayu, Titik Pudji (2022) Analysis of Netnographic Methods on Account Activities on Social Media Actors. The Journal of Society and Media, 6 (2). pp. 466-485. ISSN E- 2580-1341 and P- 2721-0383

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Abstract

The information generated by the hate spread of accounts on social media after the 2019 presidential election is increasingly widespread even though the political contestation has ended. The emergence of warring political accounts on social media continues to this day. This study aims to analyze accounts that act as actors who spread hate speech issues on social media, especially on Facebook and Instagram. The method used is netnography. The results of the study show that, first, there is a network of actors who control accounts on social media. Second, the discovery of groups of accounts that act as actors, namely the Counter-Government Actor Group and the Pro Actor Group. Therefore, it can be concluded that this war on social media uses an offensive pattern that is used as a way of self-defense.

Item Type:	Article
Additional Information:	The articles of The Journal of Society and Media KEMENRISTEK/ BRIN No.148/M/KPT/2020 Status: Indexed by Garuda, Publons, Microsoft Academic, Dimensions, Sinta 2, Copernicus, Google Scholar, Etc. The Journal of Society and Media published by Universitas Negeri Surabaya, Indonesia cooperates (MoA) with Asosiasi Profesi Pendidik dan Peneliti Sosiologi Indonesia (AP3SI) under the management of the Department of Social Sciences.
Uncontrolled Keywords:	actor roles, issues, social-media
Divisions:	Faculty of Social and Politics > Bachelor of Communicatios Studies
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	04 May 2023 02:58
Last Modified:	04 May 2023 03:09
URI:	http://eprints.ubhara.ac.id/id/eprint/1853

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