IMPROVING MARKETING MANAGEMENT WITH THE EFFECTS OF COATING CHITOSAN INHIBITION TO INCREASE QUALITY OF FISH FILLET UPENEUS MOLUCCENSIS AT ROOM TEMPERATURE STORAGE

Widyaningrum, M Enny and Saputra, Eka and Evawati, Diana and Widiana, M. Erma and Kenconojati, Hapsari (2023) IMPROVING MARKETING MANAGEMENT WITH THE EFFECTS OF COATING CHITOSAN INHIBITION TO INCREASE QUALITY OF FISH FILLET UPENEUS MOLUCCENSIS AT ROOM TEMPERATURE STORAGE. The Seybold Report Journal (TSRJ), 18 (7). pp. 220-227. ISSN 1533 9211

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Abstract

The shelf life of fishery products is an important factor in marketing management. It is important to estimate the shelf life of the product with information available from trusted sources. Seafood products classified as fresh, frozen, or ready-to-eat (RTE) each have unique food safety risks and spoilage processes that influence the end of their durable life. Fresh fish shelf life can be extended by adding antibacterial compounds such as synthetic chemicals or natural materials. One of the natural ingredients that are safe to use to prolong the freshness of the fish is chitosan. Chitosan is able to provide quality deterioration inhibitory effect of fillet of Upeneus moluccensis. The rate of decline in the value of organoleptic fillet of Upeneus moluccensis treated chitosan solution is slower when compared to no treatment tilapia fillet chitosan solution. In the organoleptic test until the 18 hours of storage, 4% chitosan solution capable of maintaining the highest organoleptic value for the parameter sightings meat, texture, and smell fillet. The use of 4% chitosan solution provided the best results based on the parameters of the appearance of meat, the texture, the smell, the pH value and the value of TVB fillet. This solution can be used furtherly to enhance the marketing management due to extended storage time. Therefore, increasing the chance of sales and transport time.

Item Type:	Article
Additional Information:	Seybold Report ISSN 1533 9211 Journal Terindeks scopus rank Q3
Uncontrolled Keywords:	Improving shelf life, shelf life management, chitosan, extend storage time
Subjects:	Management
Divisions:	Faculty of Economic & Business > Magister of Management
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	24 Jul 2023 04:03
Last Modified:	25 Jul 2023 19:29
URI:	http://eprints.ubhara.ac.id/id/eprint/2006

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