Strategi Marketing Public Relations dalam Meningkatkan Okupansi Pengunjung Hotel Grand Dafam Signature Surabaya

Wulandari, Dyah Ayu and Nurlita, Ita and Alfraita, Ariyan (2023) Strategi Marketing Public Relations dalam Meningkatkan Okupansi Pengunjung Hotel Grand Dafam Signature Surabaya. Kiwari, 2 (4). pp. 741-751. ISSN EISSN 2827-8763

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Abstract

The development of tourist attractions is a factor in the tight competition in the hotel business in the city of Surabaya. The high number of tourist visits to the city of Surabaya encourages economic growth for the hotel industry. The high scope of hotel competition in the center of Surabaya City means that the Marketing Public Relations of the Grand Dafam Surabaya Hotel must develop a strategy to increase the existence of its hotel. This research aims to determine marketing public relations strategies in increasing visitor occupancy at the Grand Dafam Hotel Surabaya. This research method is descriptive qualitative. Data collection techniques used interviews, observation and documentation directly with the Marketing Public Pelations Hotel Grand Dafam Signature Surabaya. Other secondary sources take information through journals, books, the official Grand Dafam Hotel website, social media (Facebook, Instagram, Tik-tok) and the Internet. The results of this research used Marketing Public Relations of the Grand Dafam HotelThree Ways Strategy, that isStrategy pull by utilizing various digital media to promote the hotel in the form of visual content or photos or videos to attract visitor interest. Strategy pushes to increase visitor occupancy by collaborating with OTA to encourage visitors by providing various discount offers and attractive hotel promotions, and strategy passes by carrying out CSR activities to care for the community around the hotel area. From third strategy Accordingly, Strategy Push is a strategy that is considered effective in increasing visitor occupancy at the Grand Dafam Signature Surabaya Hotel.

Item Type:	Article
Uncontrolled Keywords:	marketing, occupancy, public relations marketing strategy
Divisions:	Faculty of Law > Bachelor of Law > S1 Hukum
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	14 Dec 2023 05:17
Last Modified:	18 Dec 2023 04:52
URI:	http://eprints.ubhara.ac.id/id/eprint/2209

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