Increasing Sales Turnover by Implementing Service Quality and Customer Satisfaction

Rosyafah, Siti and Fauziah, Dien Ajeng (2023) Increasing Sales Turnover by Implementing Service Quality and Customer Satisfaction. International Journal of Business and Applied Economics (IJBAE), 2 (6). ISSN 2963-6124

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Abstract

In the company must strive to develop its business both in small and national businesses trying to survive and to develop in the future in the midst of the difficulty of the global economy, including government-owned companies, let alone the difficulty of competition between entrepreneurs in Indonesia. This study aims to determine the application of service quality and customer satisfaction in an effort to increase sales in Supermarkets. The object of this research was conducted at Sardo Supermarket Malang City with the method used was Qualitative Descriptive Method. The results of this study indicate that the quality of service and customer satisfaction at Sardo Supermarket shows that the quality of employees in serving customers is very good and customers feel very satisfied shopping at Sardo Supermarket. Although turnover every year experiences ups and downs Sardo Supermarket will not reduce the sense of service quality so that customers feel very satisfied to shop.

Item Type:	Article
Uncontrolled Keywords:	Sales Turnover, Service Quality, Customer Satisfaction
Divisions:	Faculty of Economic & Business
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	04 Jan 2024 06:30
Last Modified:	15 Jan 2024 03:34
URI:	http://eprints.ubhara.ac.id/id/eprint/2227

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