Sari, Lisa Angelina Puspita (2019) PENGARUH KUALITAS LAYANAN SISTEM PEMBAYARAN MENGGUNAKAN APLIKASI OVO PADA INTENSI DAN KEPUASAN PELANGGAN HYPERMART CITY OF TOMORROW SURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.
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Abstract
This research is implemented at Hypermart city of tomorrow Surabaya. The sample use in this study are 171 respondents. Data from this study are obtained through a questionnaires. The sampling technique uses a simple random sampling method. This research uses Multiple Linear Regression Analysis using SPSS for the analysis technique. The results of partial test that have been done, that are obtained a significance level for each variable. This means that the respondents believe that are physical evidence (X5) that can influence the customer's intention and only variables responsiveness (X2), empathy (X4) and physical evidence (X5) can affect customers satisfaction in paying shopping that is using the ovo application at Hypermart city of tomorrow, Surabaya.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Reability, Response, Guarantee, Empathy, Physical Evidence, Customer Intention, Customer Satisfaction |
| Subjects: | Accounting > Tax Accounting > Tax |
| Divisions: | Faculty of Economic & Business > Bachelor of Accountancy |
| Depositing User: | Perpus Ubhara Surabaya |
| Date Deposited: | 21 Jul 2020 03:44 |
| Last Modified: | 21 Jul 2020 03:44 |
| URI: | http://eprints.ubhara.ac.id/id/eprint/544 |
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