The Effects of Competition Strength and Non-Tariff Barriers in Destined Countries Towards Business Sustainability of Small and Medium Snack Industries in East Java Through Exports

Siswati, Endang and Rapitasari, Diana (2019) The Effects of Competition Strength and Non-Tariff Barriers in Destined Countries Towards Business Sustainability of Small and Medium Snack Industries in East Java Through Exports. In: The 5th RMUTT Global Business and Economics International Conference 2019 (RTBEC 2019), Thursday, 23 May 2019, 9.30 a.m., Rajamangala University of Technology Thanyaburi Thursday,.

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Abstract

Currently, small and medium industries are growing rapidly in Indonesia. In marketing their products, companies not only focus on the domestic market but also seek to penetrate the export market to several countries. The purpose of this research was to find out whether or not competition strength and non-tariff barriers through exports would influence the business sustainability of small and medium snack industries in East Java, Indonesia. Sampling of 30 respondents was conducted using purposive random sampling method. The analytical method used in this research Structural Equation Modeling (SEM) with SmartPLS software. The results showed that the strength of competition through exports did not significantly influence the sustainability of small and medium industries in East Java whereas non-tariff barriers through exports had a significant effect on the sustainability of small and medium industries in East Java.

Item Type:	Conference or Workshop Item (Other)
Additional Information:	Editors and Committee of Academic Conference (RTBEC 2019) The Faculty of Business Administration, Rajamangala University of Technology Thanyaburi May 2019
Subjects:	Economic History and Conditions
Divisions:	Faculty of Economic & Business
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	01 Oct 2020 06:14
Last Modified:	22 Mar 2022 04:55
URI:	http://eprints.ubhara.ac.id/id/eprint/599

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