Hari, Devi Siang (2018) STRATEGI REBRANDING JEJE RADIO GUNA MENINGKATKAN MINAT PENDENGAR DALAM MENGHADAPI PERSAINGAN ANTAR RADIO DI SURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.
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DEVI SIANG HARI 14032036.pdf Download (3MB) |
Abstract
To be able to maintain its existence in the media world, radio - radio in Surabaya compete - race to be able to maintain the interest of the listener. Through the programs presented, it is expected to maintain that interest. Various ways will be done to achieve that goal. Including by way of Rebranding. This research discusses about Rebranding Jeje Radio Strategy To Increase Interest Listener In Facing Radio Intercompetition In Surabaya. This research uses descriptive method of qualitative approach. The subjects of this study include the staff of Jeje Radio Surabaya. Data collection techniques obtained by conducting interviews and observations. The results of this study indicate that Jeje's rebranding strategy to maintain and increase the interest of listeners facing the competition of Radio, especially radio that has a similar segmentation is by utilizing the convergence of media, see the current market opportunity, and make Prambors radio and Hard Rock Fm as a reference for the evaluation of the event program they created.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Strategy, Rebranding, Competition, Radio |
| Divisions: | Faculty of Social and Politics > Bachelor of Communicatios Studies |
| Depositing User: | Perpus Ubhara Surabaya |
| Date Deposited: | 31 Mar 2021 04:19 |
| Last Modified: | 31 Mar 2021 04:21 |
| URI: | http://eprints.ubhara.ac.id/id/eprint/689 |
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