PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN IKLAN TERHADAP MINAT BELI ULANG PRODUK LUMECOLORS DI BELLASHOP SIDOARJO

Noumi, Inge Vania Putri (2022) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN IKLAN TERHADAP MINAT BELI ULANG PRODUK LUMECOLORS DI BELLASHOP SIDOARJO. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

[img] Text
SKRIPSI INGE FULL (3).pdf
Download (1MB)

Abstract

This study aims to analyze and partially prove Product Quality, Service Quality, and Advertising on Interest in Buying Lumecolors products at Bellashop Sidoarjo and analyze and simultaneously proving the effect of Product Quality, Service Quality, and Advertising on purchase interest of Lumecolors products at Bellashop Sidoarjo. This study uses a survey method by distributing questionnaires. The population of this research is Bellashop consumers who have bought the product more than once. The sample of this study was 66 respondents, the sampling method used slovin. The data analysis tool used is multiple linear regression analysis. The results showed that in the simultaneous test (F test), the variables of Product Quality, Service Quality and Advertising together (simultaneously) had a significant effect on Repurchase Interest. In the partial test (T test) it is known that the product quality variable partially has a significant effect on repurchase intention, the service quality variable partially does not have a significant effect on repurchase interest and the advertising variable partially has a significant effect on repurchase intention, which is the advertising variable has a dominant influence on Repurchase Interest. This is evidenced by the results obtained, namely 0.977, so companies should increase their advertisements to maintain and improve existing advertisements because advertisements have a dominant influence in this study.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Kualitas Produk, Kualitas Pelayanan, Iklan dan Minat Beli Ulang.
Subjects: Marketing
Management > Marketing
Divisions: Faculty of Economic & Business > Bachelor of Management & Business
Depositing User: Perpus Ubhara Surabaya
Date Deposited: 03 Jan 2024 03:42
Last Modified: 03 Jan 2024 03:43
URI: http://eprints.ubhara.ac.id/id/eprint/2212

Actions (login required)

View Item View Item
UBHARA Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.