Items where Subject is "Marketing
Management > Marketing"

A

Abroruzzeqi, Muhammad (2023) PENGARUH PENGETAHUAN PRODUK, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA AIR MINUM CLEO DI KECAMATAN BUDURAN KABUPATEN SIDOARJO. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

Amalia, Febby (2023) PENGARUH CITRA MEREK, KUALITAS PACKAGING dan PROMOSI TERHADAP KEPUTUSAN PEMBELIAN VIVA KOSMETIK di TOKO JELITA COSMETICS SURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

Ambarita, Rebecca Cristinauli (2023) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA UNIVERSITAS BHAYANGKARA SURABAYA UNTUK MEMILIH KULIAH DI UNIVERSITAS BHAYANGKARA SURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

Ananda, Adi and Amirullah, Amirullah and Rapitasari, Diana and Wahib, Puji Nur and Ulfa, Maria (2024) Teknologi Mesin Pengaduk Adonan dan Kue Semprit Varian Rasa untuk Efisiensi Produksi dan Meningkatkan Pemasaran Jajanan Tradisional Sampang. JPM17: Jurnal Pengabdian Masyarakat, 9 (1). pp. 16-27. ISSN P ISSN: 2579-3853 E ISSN: 2407-7100

Astuti, Alfia Yuli Pangesti (2023) PENGARUH PERIKLANAN, CELEBRITY ENDORSER DAN KOMUNIKASI MULUT KE MULUT TERHADAP KEPUTUSAN PEMBELIAN PADA CV. MITRA ADI SLEMAN. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

B

Balafif, Mohammad and Widiana, M. Erma and Agustini, Farida (2017) MODEL EMPOWERMENT DEVELOPMENT THROUGH RELATIONAL BENEFIT APPROACH BASED ON SOCIAL MARKETING CONCEPT. Advances in Social Sciences Research Journal, (424)111-119, 4 (24). pp. 111-119. ISSN 2055-0286

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Cahyono, Bagus Dwi (2019) PENGARUH KUALITAS PELAYANAN, HARGA DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMNBELIAN PELANGGAN CV. JAVALAND ARSITEK SURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

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ERNIA, Ernia (2023) PENGARUH CELEBRITY ENDORSER, LABEL HALAL DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI ROYAL PLAZA SURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

H

Haryono, Haryono and Siswati, Endang and Epriliati, Indah and Salmon, Indra P.P (2020) Commercialize the Cultivation of Yellow Pumpkin Plants. Review of European Studies, 12 (1). pp. 66-74. ISSN 1918-7181

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Istanti, Enny and Sanusi, Ruchan and Daengs, G.S. Achmad (2020) IMPACTS OF PRICE, PROMOTION AND GO FOOD CONSUMER SATISFACTION IN FACULTY OF ECONOMIC AND BUSINESS STUDENTS OF BHAYANGKARA UNIVERSITY SURABAYA. Ekspektra : Jurnal Bisnis dan Manajemen, 04 (02). pp. 104-120. ISSN 2549-3604 (Online), ISSN 2549-6972 (Print)

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Kurniasari, Dyah (2019) PENGARUH LEVERAGE, LIKUIDITAS DAN PERTUMBUHAN PENJUALAN TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR SEKTOR KERTAS YANG TERDAFTAR DI BEI. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

Kusumandayu, Rully (2016) PENGARUH BAURAN PROMOSI, CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN TAMU MENGINAP DI BESS RESORT & WATERPARK, HOTEL AND CONVENTION LAWANG – MALANG. Jurnal Manajemen Sience, vol. 7 (no.5). pp. 32-48. ISSN 2085-3467

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M Erma, Widiana (2022) PRESERVATION, STANDARDIZATION AND INFORMATION TECHNOLOGY 4.0 OF TRADITIONAL GEDOG TUBAN BATIK TO BE COMPETITIVE IN MARKETING DURING COVID - 19. PRESERVATION, STANDARDIZATION AND INFORMATION TECHNOLOGY 4.0 OF TRADITIONAL GEDOG TUBAN BATIK TO BE COMPETITIVE IN MARKETING DURING COVID - 19, 13 (1). pp. 72-85. ISSN 2068-7710

M Erma, Widiana (2021) Pengaruh Harga, Kualitas Pelayanan dan Promosi terhadap Kepuasan Konsumen yang Menggunakan Aplikasi Ovo di Mall City of Tomorrow (Cito) Surabaya. Pengaruh Harga, Kualitas Pelayanan dan Promosi terhadap Kepuasan Konsumen yang Menggunakan Aplikasi Ovo di Mall City of Tomorrow (Cito) Surabaya, 1 (2). pp. 309-315. ISSN 2828-5107

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Ningrum, Rosa Maulidia Fara (2023) PENGARUH EKUITAS MEREK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK MB STAR GLOW DI DESA KRATON KECAMATAN KRIAN. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

Noumi, Inge Vania Putri (2022) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN IKLAN TERHADAP MINAT BELI ULANG PRODUK LUMECOLORS DI BELLASHOP SIDOARJO. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

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Oscarius Yudhi Ari Wijaya, Agus Purwanto and Sulistiyani, Sulistiyani and Pudjowati, Juliani and Kartikawati, Theresia Siwi and Kurniasih, Ninik and Purwanto, Agus (2021) The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consum�e. International Journal of Data and Network Science, 5 (3). pp. 231-238. ISSN 2561-8148

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Pamila, Refma and Wahjuningati, Edi and Karim, Karim (2020) PERBANDINGAN PERJANJIAN JUAL BELI MELALUI MEDIA ONLINE PADA MARKETPLACE TOKOPEDIA DAN OLX INDONESIA. JUDIACIARY Hukum & Keadilan, 9 (1). pp. 44-57. ISSN 1858-3865

Pangesti, Putri Agung (2023) PENGARUH DIGITAL MARKETING, BRAND IMAGE DAN BRAND TRUST TERHADAP LOYALITAS PELANGGAN PRODUK SCARLETT WHITENING DI SURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

Pudjowati, Juliani (2016) Social Network and Economic Empowerment Strategy to Keep Survival of SMES for Batik (Study: SMES Batik Mangrove Surabaya). IOSR Journal of Economics and Finance (IOSR-JEF), 7 (2). pp. 67-70. ISSN 2321-5933

Pudjowati, Juliani and Abdurrahman, Thariq and Putri Pratiwi, Enjelita and Baqi, Rizky Nugraha and Syafitri, Anggun Kumala (2021) Community Empowerment Through Homegrown Medicinal Plants and The "Wedang Uwuh" Herbal Beverage Cultivation in Seketi Hamlet. Journal of Community Practice and Social Welfare, 01 (02). pp. 1-15. ISSN 2774-6011

Pudjowati, Juliani and Wahyuni, Susi Tri and Afifah, Novelita Nur and Safi'i, Brillian Ayu Cahyaning and Kabarudin, Kharisma Masithah (2021) Pemanfaatan Tanaman Enceng Gondok Sebagai Peluang Usaha Kerajinan Anyaman Di Kelurahan Kebraon Karangpilang Surabaya. Jurnal Pengabdian Masyarakat Indonesia (JPMI), 1 (2). pp. 65-70. ISSN 2775-3034

Pudjowati, Juliani and Wahyuni, Susi Tri and Anindita, Mayke Puspita (2022) PELUANG USAHA USAHA MIKRO KECIL MENENGAH KERAJINAN TANGAN ” PRODUK KULIT KREASINDO ” DI BARATAJAYA SURABAYA. SELAPARANG. Jurnal Pengabdian Masyarakat Berkemajuan, 6 (1). pp. 303-308. ISSN 2614-5251

Puspitasari, Ade and Pudjowati, Juliani and Fattah, Abdul (2021) Pengaruh Harga Jual, Pasar, Bahan Baku, dan Modal Usaha terhadap Pendapatan Home Industry Telur Asin di Desa Kebonsari Kecamatan Candi Sidoarjo. bharanomics, 2 (1). pp. 22-32. ISSN 2774-7190

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Ramadhan, Jaenal Panji (2019) The Influence of Price, Facilities Availabilities,Service Quality on Customer Satisfaction A Case Study of Hotel in Chiang Mai, Thailand. Skripsi thesis, UBHARA Surabaya.

Retnowati, Nova (2015) The Effect of Land Suitability and Land Release (Transfer) on Determination of Real-Estate Location and the Impact on Decision of Real-Estate Developers. Academic Research International Vol. 6(3) May 2015, 6 (3). pp. 147-155. ISSN 2223-9944, eISSN: 2223-9553 (In Press)

Rivaldi, Nyoni (2019) PENGARUH BRAND EQUITY, ELASTISITAS HARGA, DAN PASAR CERUK TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA AXIS PADA MAHASISWA UNIVERSITAS BHAYANGKARA SURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

Rochmawati, Sri Wahyuni and Retnowati, Nova and Pudjowati, Juliani and Rahmawati, Farida Yuni and Balafif, Mohammad and Syamsudin, Achmad (2021) ANALISIS STRATEGI PEMASARAN TERHADAP PELAYANAN KESEHATAN PADA ERA JAMINAN KESEHATAN NASIONAL DI RUMAH SAKIT PARU. CREATIVE RESEARCH MANAGEMENT JOURNAL, 4 (1). pp. 11-22. ISSN 2621-1092

Rosyafah, Siti and Daengs, G.S. Achmad (2022) Implementation of Sales Operational AuditsMeasuring the Effectiveness and Efficiency of the Sales Function in PT. BerlinaTbkPandaan. IJEBD (International Journal of Entrepreneurship and Business Development), 5 (1). ISSN 2597-4785 (ONLINE)ISSN : 2597-4750 (PRINTED

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SARI, NOVITA (2021) STRATEGI PENGEMBANGAN BADAN USAHA MILIK DESA (BUMDes) BERBASIS EKONOMI KREATIF UNTUK MENINGKATKAN PENDAPATAN MASYARAKAT. Skripsi thesis, Universitas Bhayangkara Surabaya.

Sahbana, Ilham Putra and Pudjowati, Juliani and Wahyuni, Susi Tri (2021) Analisis Dampak Situasi Pandemi Covid-19 terhadap Kesejahteraan Pedagang Pasar Tradisional Larangan di Sidoarjo. bharanomics, 2 (1). pp. 1-10. ISSN 2774-7190

Setyawardani, Rossitya Dwi (2017) PENGARUH SERVICE QUALITY, PRODUCT QUALITY, DAN CUSTOMER VALUE TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY (STUDI KASUS BANK JATIM CAPEM UWK DI SURABAYA). Masters thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

Siswati, Endang (2021) STRATEGIES TO TARGET MARKET SEGMENTS FOR TRADITIONAL FOOD PRODUCTS IN SURABAYA BASED ON COWORKING SPACE. RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences, I (109). pp. 43-46. ISSN 2226-1184 (Online)

Siswati, Endang and Alfiansyah, Ramadhan (2020) KEUNGGULAN BERSAING UMKM KULINER BERBASIS INOVASI (STUDI PADA UMKM KERIPIK SAMILER KASPER DI SIDOARJO). IDEI: Jurnal Ekonomi & Bisnis, 1 (2). pp. 84-90. ISSN 2722-1008

Siswati, Endang and Haryono, Haryono (2018) SOCIAL ENTREPRENEURSHIP FOR STREET CHILDREN: BUSINESS MODEL OPPURTUNITIES AND CHALLENGES BASED ON THE LOCATION OF TRAFFIC LIGHTS. In: Proceedings of The 2018 International Conference on Policng and Society Surabaya, Indonesia, September 20, 2018, September 20, 2018, Surabaya, indonesia.

Siswati, Endang and Liftiana, Rika and Pudjowati, Juliani (2024) Corporate Social Responsibility in Marketing Perspective Qualitative Study of Domestic Companies in East Java. IJBES (International Journal of Business Ecosystem & Strategy), 6 (1). pp. 74-79. ISSN 2687-2293

Siswati, Endang and Rosyafah, Siti and Hidayat, Wanda G.P.A. (2020) Convenience and Shopping Products, Global Brands or Local Brands (An Empirical Study of Consumer Market Options in Surabaya). TEST Engineering & Management http://testmagzine.biz, 83. pp. 1681-1687. ISSN 0193-4120

Siswati, Endang and Widiana, M. Erma (2021) Quality of product, service, and delivery affect consumer perceptions in determining online store ratings. INTERNATIONAL JOURNAL OF RESEARCH IN BUSINESS AND SOCIAL SCIENCE, 10 (5). pp. 22-27. ISSN 2147-4478

POSTER INOVASI OLAHAN IKAN LAUT “CRISPY” (2024) POSTER INOVASI OLAHAN IKAN LAUT “CRISPY” ANEKA RASA BERNILAI EKONOMI DAN PENINGKATAN WISATA PESISIR UTARA DS.MAMPON KEL.GADON KEC.TAMBAKBOYO TUBAN JAWA-TIMUR. EC00202498412, 3 September 2024.

Soehardjoepri, Soehardjoepri and Balafif, Mohammad and Widyastuti, Anak Agung Sagung Alit and Widiana, M. Erma (2021) Natural Tourism Empowerment Construction through Brand Strategy based Online Marketplace to Accelerate the Development and Enhancement of Industrial Competitiveness 4.0 in Undeveloped Areas of the Coast of East Java. Journal of Environmental Management and Tourism, XI (8 (48)). pp. 1948-1959. ISSN 2068-7729

Suryani, (2019) Pengaruh Kreativitas Iklan, Kredibilitas Endorser, dan Frekuensi Penayangan Iklan Terhadap Efektivitas Iklan Televisi Luwak White Koffie Versi Baim Paula di Mahasiswa Manajemen Universitas Bhayangkara Surabaya. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

Syahputra, Aditya Maulana and Ekantoro, Julyanto and Fitriawardhani, Tira (2025) STRATEGI DIGITAL MARKETING LARITTA BAKERY SURABAYA DALAM UPAYA MENINGKATKAN BRAND AWARENESS MELALUI INSTAGRAM @LARITTABAKERY. Jurnal Review Pendidikan dan Pengajaran (JRPP), 8 (1). ISSN E-ISSN : 2655-6022

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Trijati, Rezki Indah (2018) ANALISIS MARKETING RELATIONSHIP, SERVICE QUALITY, PRICE YANG MEMPENGARUHI SATISFACTION DAN CUSTOMER RETENTION. Management Science Journal, vol. 9 (no.7). pp. 45-58. ISSN 2085-3467

Tukan, Ester Lusiana (2023) PENGARUH BRAND IMAGE, GAYA HIDUP DAN KLAIM PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN LEMONILO DI SURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

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Waluyo, Milenia Pratama Putri and Siswati, Endang (2024) The The Influence of Content Marketing, Influencers and Online Customer Reviews on Azarine Product Purchasing Decisions. Jurnal Penelitian Ekonomi dan Akuntansi (JPENSI), 9 (1). pp. 26-36. ISSN e-ISSN 2621-3168 p-ISSN 2502 – 3764

Widiana, M. Erma and Karsam, Karsam (2024) BUKU REFERENSI Strategi Manajemen Standarisasi Batik Untuk Meningkatkan Pemasaran Yang Berdaya Saing Di Era Revolusi Industri 4.0. Documentation. Pena Persada Kerta Utama ISBN: 978-623-167-794-5, Purwokerto Selatan, Kabupaten Banyumas, Jawa Tengah.

DESAIN BATIK KOMBINASI MOTIF BERKISAR BOYO NGAKAK Pelindungan diberikan untuk : Komposisi Garis (2024) SERTIFIKAT DESAIN INDUSTRI DESAIN BATIK KOMBINASI MOTIF BERKISAR BOYO NGAKAK. IDD000071448.

Widiana, M. Erma and Karsam, Karsam and Hidayati, Kusni (2020) Batik Standardization as Batik Artisan Empowerment Model For Marketing Process. European Journal of Business and Management, 12 (27). pp. 44-54. ISSN ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)

Widiana, M. Erma and Karsam, Karsam and Widyastuti, Anak Agung Sagung Alit and Prasetijowati, Tri (2024) TEORI DAN APLIKASI Manajemen Pemasaran Batik Nusantara. Pena Persada Kerta Utama ISBN: 978-634-204-034-8, Jl. Gerilya No. 292 Purwokerto Selatan, Kab. Banyumas Jawa Tengah..

Widiana, M. Erma and Retnowati, Nova and Soehardjoepri, Soehardjoepri (2018) The Effect of Community Empowerment Program for Fisherman Community to Enhance the Market Penetration a Case Studies in Tuban Indonesia. Archives of Business Research, 6 (10). pp. 132-139. ISSN 2054-7044

Widiana, M. Erma and Widyaningrum, M Enny (2019) TEORITIK & EMPIRIK STRATEGI PEMASARAN (BESERTA STUDI KASUS PERMASALAHAN PERUSAHAAN SWASTA DI JAWA TIMUR). In: PEMASARAN. UBHARA PRESS, Jl. A. Yani 114 Surabaya 60231, pp. 1-233. ISBN 978-602-74424-9-8

Widiana, Muslichah Erma (2019) PEMASARAN PENGRAJIN BATIK JAWA TIMUR BERDAYA SAING REVOLUSI INDUSTRI 4.0. In: Pemasaran REvolusi Industri 4.0. UNITRI Press Jalan Telagawarna Blok C Tlogomas Malang Telp (0341) 565500 Fax (0341) 565522, Tlogomas Malang. ISBN 978-623-92030-1-6 (In Press)

Widiana, Muslichah Erma and Arizal, Arif and Suyanto, Suyanto and Kurniawan, Bagus Ananda and Florence, Annette Eustacia (2024) Legalitas Usaha Unit Dagang (UD) menjadi Perusahaan Terbatas (PT) untuk Perluasan Pasar Nasional dan Global Produk Unggulan Kopi di Desa Pakel Kecamatan Montong Kabupaten Tuban. SEMINAR NASIONAL MANAJEMEN (SENIMA) 9 & CALL FOR PAPERS 2024 TEMA: Mengintegrasikan SDGs dalam Praktik Bisnis: Peluang Investasi Dalam Bisnis Hijau, 9 (1). pp. 1-9. ISSN 2654-3664

Widiana, Muslichah Erma and Suyanto, Suyanto and Arizal, Arif and Kurniawan, Bagus Ananda and Ma'ruf, Fah Rizal (2024) Inovasi Teknologi Mesin Pengrai Roasting Dalam Pengolahan Dan Pemasaran Produk Olahan Kopi. Prosiding Seminar Nasional Kusuma, 2. pp. 186-195. ISSN eISSN: 3062-9365

Widiana, Muslichah Erma (Coresponden Author) and Suyanto, Suyanto and Arizal, Arif and Kurniawan, Bagus Ananda and Ma'ruf, Fah Rizal Ma'ruf (2024) Inovasi Teknologi Mesin Pengrai Roasting Dalam Pengolahan Dan Pemasaran Produk Olahan Kopi. In: PROSIDING SEMINAR NASIONAL KUSUMA III Kualitas Sumberdaya Manusia “Refleksi Budaya Kemajapahitan: SDM Unggul Menuju Indonesia Emas 2045 berbasis Sainstek Berwawasan Lingkungan dan Kewirausahaan”, October 2024, Surabaya, Universitas Wijaya Kusuma.

Widyaningrum, M Enny and Fattah, Abdul and Widiana, M. Erma and Sugiarni, Tri (2020) OPTIMALISASI PENGGUNAAN ATRIBUT USAHA UNTUK MENINGKATKAN PROMOSI TERASI REBON KABUPATEN TUBAN. PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat, 4 (1). pp. 98-105. ISSN 25974653. EISSN:25974688