ANALISIS STRATEGI PEMASARAN TERHADAP PELAYANAN KESEHATAN PADA ERA JAMINAN KESEHATAN NASIONAL DI RUMAH SAKIT PARU

Rochmawati, Sri Wahyuni and Retnowati, Nova and Pudjowati, Juliani and Rahmawati, Farida Yuni and Balafif, Mohammad and Syamsudin, Achmad (2021) ANALISIS STRATEGI PEMASARAN TERHADAP PELAYANAN KESEHATAN PADA ERA JAMINAN KESEHATAN NASIONAL DI RUMAH SAKIT PARU. CREATIVE RESEARCH MANAGEMENT JOURNAL, 4 (1). pp. 11-22. ISSN 2621-1092

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Abstract

The purpose of this study was to determine the marketing strategy, the effectiveness of the marketing strategy, the obstacles in carrying out the marketing strategy, and how to overcome the obstacles in carrying out the marketing strategy of health services during the JKN (National Health Insurance) era at the hospital. Lung Surabaya. This study uses a qualitative approach and the researcher as the key instrument. This technique of determining key informants is carried out before or when conducting field research. The technique used before the field research is the judgment of the researcher. Meanwhile, the technique of determining key informants during field research is snowball or snowball technique. The judgment technique is carried out using certain criteria that have been previously determined by the researcher in this study, namely the director, then using the snowballing method totaling 5 key informants. The validity of the data using the triangulation method. Analysis of the data from this study using data reduction, data collection, data display, conclusions

Item Type: Article
Uncontrolled Keywords: Marketing Strategy, Lung Hospital, National Health Insurance
Subjects: Management
Marketing
Management > Marketing
Divisions: Faculty of Economic & Business
Depositing User: Perpus Ubhara Surabaya
Date Deposited: 19 Aug 2021 04:38
Last Modified: 10 Nov 2021 02:41
URI: http://eprints.ubhara.ac.id/id/eprint/800

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