MODEL EMPOWERMENT DEVELOPMENT THROUGH RELATIONAL BENEFIT APPROACH BASED ON SOCIAL MARKETING CONCEPT

Balafif, Mohammad and Widiana, M. Erma and Agustini, Farida (2017) MODEL EMPOWERMENT DEVELOPMENT THROUGH RELATIONAL BENEFIT APPROACH BASED ON SOCIAL MARKETING CONCEPT. Advances in Social Sciences Research Journal, (424)111-119, 4 (24). pp. 111-119. ISSN 2055-0286

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Abstract

Approximately 70% of East Java's economic growth comes from Small and Medium Enterprises (MSMEs), which are mostly craftsmen, among whom are artisans of songkok. But there are still many obstacles that exist with regard to marketing how marketers provide satisfaction to consumers with relational benefit based on the concept of marketing with social insight so that the realization of a repeat purchase (usage intention), because of the demands of consumers to provide satisfaction. To empower the artisans of the songkok, in this study aims to find the correlation of Relational Benefit how marketers relate to consumers providing confidence benefits, social benefits and special treatment benefits. The concept of social marketing is related to the social interaction relationship between marketers, consumers and society

Item Type:	Article
Uncontrolled Keywords:	Relations benefit, marketing concept, usage intention, customer satisfaction
Subjects:	Marketing Management > Marketing
Divisions:	Faculty of Economic & Business
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	27 Oct 2020 03:27
Last Modified:	27 Oct 2020 03:27
URI:	http://eprints.ubhara.ac.id/id/eprint/620

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