The Model of Consumers Intention to Purchase SMEs Green Products in Indonesia Study Case of SMEs in Makassar South Sulawesi Indonesia

AWALUDDIN, Ishak and HAMID, Wahyuniati and Abadi, Chusnul (2021) The Model of Consumers Intention to Purchase SMEs Green Products in Indonesia Study Case of SMEs in Makassar South Sulawesi Indonesia. https://www.calitatea.ro/EN/ViewIssue.aspx, 22 (184). pp. 81-85. ISSN p-ISSN 1582-2559 e-ISSN 2668-4861 ISSN-L 2668-4861

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Abstract

Green orientation has been main strategy for SMEs to stay competitive. However, economic landscape faced by big corporations and SMEs is rather different. Technological cues are commonly absent in SMEs’ green products which highly rely on natural resources. This nature leads to low cost of production. Thus, contradict to most literature that emphasizes premium as characteristic of green products, this study considers low price as compelling attraction. SMEs commonly engineer low-tech products that heavily rely on abundant but unused resource.

Item Type:	Article
Uncontrolled Keywords:	Consumer Sense of Support Intention to Buy SMEs’ Green Products, Perceived Price Benefit, SMEs’Green Product Innovation
Divisions:	Faculty of Economic & Business
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	30 Jun 2022 05:58
Last Modified:	30 Jun 2022 05:58
URI:	http://eprints.ubhara.ac.id/id/eprint/1239

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