Digital educative public message: Health protocol awareness at pandemic COVID-19 periods (Instagram feeds @humasprovjatim) Pesan edukasi digital kepada publik tentang kesadaran protokol kesehatan pada masa pandemi COVID-19 di Instagram feeds @humasprovjatim

Kristiyono, Jokhanan and Permatasari, Delmarrich Bilga Ayu and Ekantoro, Julyanto and Roosinda, Fitria Widiyani (2022) Digital educative public message: Health protocol awareness at pandemic COVID-19 periods (Instagram feeds @humasprovjatim) Pesan edukasi digital kepada publik tentang kesadaran protokol kesehatan pada masa pandemi COVID-19 di Instagram feeds @humasprovjatim. Masyarakat, Kebudayaan dan Politik, 35 (3). pp. 380-395. ISSN (Print 2086-7050) / (Online 2528-6013)

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Abstract

Dissemination of information related to the issues of the COVID-19 pandemic on the Instagram account @humasprovjatim is interesting to study because of understanding the meaning and motives behind educational messages conveyed through the Instagram account @humasprovjatim. It can form awareness regarding health protocols during the pandemic and post-COVID-19 pandemic to realize changes in attitudes, behavior, and healthy lifestyles that reduce the spread of COVID-19. This study aims to analyze educational messages aware of health protocols on the Instagram account of Public Relations (PR) of East Java Province (@humasprovjatim). This study used content analysis methods with Pentad’s Dramatic Analysis. The object studied was educational messages from the PR Instagram feed in March-December 2020. Result of this research is the dramatic rhetoric in the content of the Instagram feed by the PR of the province of East Java. The Instagram media is a rhetorical stage in conveying the message of community life in dealing with COVID-19. Conclusion of this research is that there is an important role for packaging content on their Instagram. The results of this study explain that the PR Instagram account is a stage where a "show" occurs which is considered capable of bridging the government to build educational messages regarding the health protocols presented in such a way to the public

Item Type:	Article
Additional Information:	The journal has been indexed in Emerging Sources Citation Index (ESCI-Web of Science), ASEAN Citation Index (ACI), Directory of Open Access Journal (DOAJ), Google Scholar, and other international indexing.
Uncontrolled Keywords:	COVID-19 pandemic; educational messages; health protocols; Instagram feed; pentad analysis
Divisions:	Faculty of Social and Politics > Bachelor of Communicatios Studies
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	09 Nov 2022 05:33
Last Modified:	10 Nov 2022 05:41
URI:	http://eprints.ubhara.ac.id/id/eprint/1516

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