UPAYA NUSANTARA OJEK DALAM MEMBANGUN BRAND AWARENESS MELALUI CONTENT MARKETING DI AKUN INSTAGRAM @NUJEKID

Cahyani, Putri Martha (2022) UPAYA NUSANTARA OJEK DALAM MEMBANGUN BRAND AWARENESS MELALUI CONTENT MARKETING DI AKUN INSTAGRAM @NUJEKID. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

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Abstract

This study aims to find out how the efforts of the ojek archipelago in building brand awareness through content marketing on the @nujekid Instagram account. The type of research used is descriptive with a qualitative approach. The researcher conducted the object of the study and interacted directly with the informants of Nusantara Ojek and made observations on the Instagram of Nusantara Ojeks. Technical data analysis is done by getting an understanding of the research focus, then a conclusion will be drawn in the form of a general understanding based on reality. The findings obtained in this study indicate that Instagram social media provides a separate role for a company in maximizing its benefits as a medium of communication between business people and their consumers, supporting company marketing in carrying out a promotion and as a medium for building brand awareness

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Brand awareness, Nusantara Ojek, Instagram
Divisions: Faculty of Social and Politics > Bachelor of Communicatios Studies
Depositing User: Perpus Ubhara Surabaya
Date Deposited: 14 Dec 2022 05:31
Last Modified: 14 Dec 2022 05:32
URI: http://eprints.ubhara.ac.id/id/eprint/1567

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