PENGARUH KUALITAS PRODUK, HARGA DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN SHAFA FRIED CHICKEN DI CERME GRESIK

Hamdi, Aprilio Ikhlasul and Syafii, Syafii (2022) PENGARUH KUALITAS PRODUK, HARGA DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN SHAFA FRIED CHICKEN DI CERME GRESIK. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

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Abstract

This study aims to test and prove the effect of product quality, price, and consumer satisfaction on customer loyalty of Shafa Fried Chicken at Cerme Gresik. The population taken in this study is the customer of Shafa fried Chicken. Sampling by simple random sampling method as many as 50 people. The analytical method used is multiple linear regression analysis with the hypothesis test, namely the F test, t test and dominant test.Based on the results of the study indicate that product quality, price, and customer satisfaction simultaneously have a significant effect on customer loyalty. In the partial test, it is known that product quality partially has no effect on customer loyalty, price variables and consumer satisfaction partially have a significant effect on customer loyalty. Price variable has a dominant effect on customer loyalty for Shafa Fried Chicken at Cerme Gresik.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Product Quality, Price, Consumer Satisfaction, and Customer Loyalty
Divisions: Faculty of Economic & Business > Magister of Management
Depositing User: Perpus Ubhara Surabaya
Date Deposited: 24 Jan 2023 03:30
Last Modified: 24 Jan 2023 03:31
URI: http://eprints.ubhara.ac.id/id/eprint/1667

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