Cooperative Trading House:Digital Marketing Strategy of Economic Community in East Java Province

Roosinda, Fitria Widiyani and Rapitasari, Diana and Fitriawardhani, Tira (2019) Cooperative Trading House:Digital Marketing Strategy of Economic Community in East Java Province. In: The 5th RMUTT Global Business and Economics International Conference 2019 (RTBEC 2019), May 23, 2019, RMUTT Innovation & Knowledge Center, DD Mall, Kamphaeng Phet 2 Road, Chatuchak, Bangkok, Thailand.

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Abstract

East Java Province Government has a commitment to build Micro, Small and Medium Business Enterprise as a battering ram for people’s economy. Through cooperative understanding, the government established Cooperative Trading House, which accommodates small medium entrepreneurs and customers. It also creates challenge for east java government to increase people’s economy revenue. The objective of this research is to identify digital marketing strategy for micro, small medium business enterprises in East Java Province by using digital media. Research subject is entrepreneurs from micro, small and medium enterprise in Java Province that joined the Cooperative Trading House. Qualitative descriptive was applied as research method to observe information from the finding and to give an in-depth overview related to digital marketing. The result of this research shows that respondents get access to internet through phones and personal computer. Moreover, respondents increase their sales by doing digital marketing activities. This research recommends East Java Government to develop digital marketing in economic community through Cooperative Trading House

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	RMUTT Global Business and Economics International Conference 2019 (RTBEC 2019) aims to be an academic stage to publicize international researches in business administration and economics field for students, professors, scholars, and researchers as well as the general public who are interested in these researches. The scope of this conference covers all fields of business administration such as business management, logistics and supply chain management, business engineering management, international business administration, human resources development, marketing, accounting, finance, information technology, business economics, and other related fields international conference has been held for 5 consecutive years according to the standard and regulations in hosting international academic conference. The theme of this year conference is “Business Challenges 2025” which would be held on May 23, 2019 at the RMUTT Innovation & Knowledge Center, DD Mall, Kamphaeng Phet 2 Road, Chatuchak,Bangkok, Thailand. This year conference was well-received with numerous academic and research papers from many countries including Japan, the Republic of the Philippines and the Republic of Indonesia.
Uncontrolled Keywords:	Cooperative Trading House, Digital Marketing, Micro Small Medium Business Enterprise
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	10 Nov 2021 04:09
Last Modified:	23 Nov 2021 06:12
URI:	http://eprints.ubhara.ac.id/id/eprint/924

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