PELESTARIAN, STANDARDISASI,DAN TI 4.0 BATIK TRADISIONAL GEDHOG TUBAN UNTUK BERDAYA SAING DALAM PEMASARAN DI MASA COVID-19

Karsam, Karsam and Widiana, M. Erma and Widyastuti, Anak Agung Sagung Alit PELESTARIAN, STANDARDISASI,DAN TI 4.0 BATIK TRADISIONAL GEDHOG TUBAN UNTUK BERDAYA SAING DALAM PEMASARAN DI MASA COVID-19. Journal of Environmental Management and Tourism,. ISSN 2068-7729

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PELESTARIAN, STANDARDISASI, DAN TI 4.0 BATIK TRADISIONAL GEDHOG TUBAN UNTUK BERDAYA SAING DALAM PEMASARAN DI MASA COVID-19(1).pdf
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Abstract

One of traditional batiks of Indonesia is Gedhog Batik in Kerek District, Tuban. Gedhog batik is made from handmade cloths. It makes the surface of the cloth is rough. The lines of the fabric are coarse clearly visible. Thus, the batik motifs tend to be geometrically patterned following the flow of the fabric. With these conditions, the researchers are worried that Gedhog Tuban batik will not be able to compete in market. On this basis, this research was conducted to examine efforts to preserve, standardize, and IT 4.0 traditional batik/Gedhog batik Tuban in order to be able to compete in today's marketing (Cofid-19 pandemic era). The objective was to find ways to preserve, standardize and Tl 4.0 traditional batik/Gedhog Tuban batik to be able to compete in current marketing (during the Cofid-19 pandemic). To answer problems above, the method used was descriptive qualitative. The results of the research showed that, first, several attempts to preserve Gedhog Tuban batik in was loving gedhog batik, improving the quality of the fabric, developing other functions by combining the batik with other materials, using technology for melting and drying colors to speed up production. Second, in order to be able to compete, it needed to be standardized. Batik standardization includes 7 aspects. Third, it needed to conduct online promotion and marketing with the right segmentation. This research is expected to be able be useful for readers, researchers, and Gedhog batik craftsman.

Item Type: Article
Divisions: Faculty of Economic & Business > Bachelor of Management & Business
Depositing User: Perpus Ubhara Surabaya
Date Deposited: 08 Dec 2021 04:52
Last Modified: 08 Dec 2021 04:52
URI: http://eprints.ubhara.ac.id/id/eprint/958

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