Items where Author is "Oscarius Yudhi Ari Wijaya, Agus Purwanto"

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Oscarius Yudhi Ari Wijaya, Agus Purwanto and Sulistiyani, Sulistiyani and Pudjowati, Juliani and Kartikawati, Theresia Siwi and Kurniasih, Ninik and Purwanto, Agus (2021) The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consum�e. International Journal of Data and Network Science, 5 (3). pp. 231-238. ISSN 2561-8148

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