AKTIVITAS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DALAM MENINGKATKAN KUALITAS PELAYANAN DI PT. SUN STAR MOTOR SIDOARJO

SHABRINA S., AZHARIA ASMARANI (2019) AKTIVITAS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DALAM MENINGKATKAN KUALITAS PELAYANAN DI PT. SUN STAR MOTOR SIDOARJO. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

	Text (i) HALAMAN JUDUL Azha.pdf Download (5kB)
	Text (iv) HALAMAN PERSETUJUAN PEMBIMBING Azha.pdf Download (179kB)
	Text (v) HALAMAN PENGESAHAN Azha.pdf Download (102kB)
	Text SKRIPSI CHAPTER 5 Bab 1-5 Azha.pdf Download (891kB)

Abstract

Customer Relationship Management (CRM) is an interesting phenomenon in maintaining good relations with its customers. This is where it is necessary to implement CRM as a communication activity that aims to improve the quality of service to consumers so that they continue to use the services of the same company continuously. The purpose of this study was to find out how Customer Relationship Management (CRM) activities carried out by PT. Sun Star Motor Sidoarjo. This study uses qualitative methods with the use of total sampling techniques and interactive data analysis techniques. The results of this study are that there are positive benefits to customers after following the education and training (fleet customer) for Mitsubishi FUSO drivers and mechanics, training and product education to them has a positive impact on improving their ability and productivity to carry out their duties.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	activity, customer relationship management, service quality.
Divisions:	Faculty of Social and Politics > Bachelor of Communicatios Studies
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	31 Aug 2021 04:23
Last Modified:	31 Aug 2021 04:25
URI:	http://eprints.ubhara.ac.id/id/eprint/815

Actions (login required)

View Item