Developing Brand Image For Food And Beverage Products With The Application Of Packaging Design In The Era Of Industrial Revolution 4.0 In Sidoarjo

Musriha, Musriha and Rosyafah, Siti and Rianto, Budi (2020) Developing Brand Image For Food And Beverage Products With The Application Of Packaging Design In The Era Of Industrial Revolution 4.0 In Sidoarjo. IOSR Journal of Business and Management (IOSR-JBM), 22 (II). pp. 52-59. ISSN e-ISSN: 2278-487X, p-ISSN: 2319-7668

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Challenges for the development of the Industrial revolution 4.0. will lead to increasingly fierce competition in various business fields. UMKM is a business that is vulnerable to the development of industry 4.0, if it is not properly anticipated. The determination of Sidoarjo Regency as a city of MSMEs must be welcomed with support from the circle, as well as the joint decision to go-online for UMKM by the Ministry of Cooperatives and SMEs and the Ministry of Communication and Information of the Republic of Indonesia. For the local government of Sidoarjo Regency and e-commerce businesses together, it is necessary to carry out a National Movement for digitizing MSMEs to encourage the strength of the national economy based on MSMEs. Considering the important and strategic efforts of the central and regional governments of Sidoarjo Regency in advancing these MSMEs, this research was conducted to help MSME food and beverages more empowered through the application of packaging design design technology, to be a product connected to on-line marketing through packaging that good and can make food and beverage products, able to compete in a free and modern market widely. In general, the main problem faced by MSME business actors in the food and beverage sector is being able to produce but not being able to package properly, so that even good products cannot compete in the market because the packaging does not support the product to be widely sold. The research objective is to empower MSME players with the application of packaging design technology for food and beverage products, so that MSME businesses in both fields can develop their brand image so that they can compete in free markets, both on-line and off-line. The research method was carried out as follows: Conducted limited trial of developing brand image of food and beverage products for MSME products, through designing packaging designs that are acceptable to the market with certification of distribution permits from authorized agencies in the Geluran Taman Sidoarjo neighborhood, to increase product marketing to modern markets while still referring to packaging based on total quality control, in order to maintain consumer confidence. Thus, it is hoped that more food and beverage products can be developed into regional superior products through this applied research.

Item Type: Article
Additional Information:
Uncontrolled Keywords: Brand Image, Design, Packaging, Food, Sidoarjo
Subjects: Economic History and Conditions
Divisions: Faculty of Economic & Business
Depositing User: Perpus Ubhara Surabaya
Date Deposited: 08 Dec 2021 04:07
Last Modified: 07 Jul 2023 03:14

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