Social Network and Economic Empowerment Strategy to Keep Survival of SMES for Batik (Study: SMES Batik Mangrove Surabaya)

Pudjowati, Juliani (2016) Social Network and Economic Empowerment Strategy to Keep Survival of SMES for Batik (Study: SMES Batik Mangrove Surabaya). IOSR Journal of Economics and Finance (IOSR-JEF), 7 (2). pp. 67-70. ISSN 2321-5933

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Abstract

Abstract: The development of the trade sector is inseparable from the development of the industrial sector, especially the small industries and the existence of MSMEs become the savior of the domestic economy. The purpose of this study was to determine and analyze the social networks in maintaining the continuity SMES of batik craftsmen mangroves, to analyze the network of social capital on the empowerment of small industry batik mangroves in improving well-being, and to analyze the development strategy of empowerment of small industry batik mangrove , Prospects for small industry has a bright business opportunity, should the entrepreneurs of small industry is able to be competitive as an export market competitors by highlighting the uniqueness of their products. Especially in the craft industry tends to use local raw materials with unique specifications have advantages such as batik mangroves. This study used qualitative methods to survey and interview. Object of this research is the batik industry in Surabaya districts with the development of technology that is increasingly high, can make these entrepreneurs to continue working. Therefore, it is expected that each region is able to provide excellence of products that are highly competitive in both the domestic and International. Keywords: social networks, strategy, economic empowerment, Batik, Mangrove, Surabaya

Item Type: Article
Uncontrolled Keywords: social networks, strategy, economic empowerment, Batik, Mangrove, Surabaya
Subjects: Management
Marketing
Management > Marketing
Divisions: Faculty of Economic & Business > Magister of Management
Depositing User: Perpus Ubhara Surabaya
Date Deposited: 25 May 2022 03:15
Last Modified: 25 May 2022 03:15
URI: http://eprints.ubhara.ac.id/id/eprint/1151

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