Analisis Dampak Situasi Pandemi Covid-19 terhadap Kesejahteraan Pedagang Pasar Tradisional Larangan di Sidoarjo

Sahbana, Ilham Putra and Pudjowati, Juliani and Wahyuni, Susi Tri (2021) Analisis Dampak Situasi Pandemi Covid-19 terhadap Kesejahteraan Pedagang Pasar Tradisional Larangan di Sidoarjo. bharanomics, 2 (1). pp. 1-10. ISSN 2774-7190

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Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui analisis dampak situasi pandemi covid-19 terhadap kesejahteraan pedagang Pasar Tradisional Larangan di Sidoarjo. Informan dari penelitian ini 6 orang yang terdiri dari pedagang sayuran, penjual sandal/sepatu, penjual alat elektronik, penjual pisang, pedagang ayam, dan penjual sosis. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah teknik triangulasi (observasi, wawancara dan dokumentasi). Metode penelitian ini menggunakan metode penelitian deskriptif melalui metode kualitatif. Hasil penelitian ini adalah bahwa dimasa pandemi covid-19 sekarang ini sangat berpengaruh terhadap kesejahteraan pedagang pasar seperti menurunnya penghasilan para pedagang dan banyak dagangan yang belum habis terjual. Hal tersebut untuk mengatasi menurunnya penghasilan, para pedagang berinisiatif mengolah dagangannya yang belom terjual habis untuk dijual kembali di rumah demi mencukupi kebutuhan sehari - harinya pada situasi pandemi covid-19 saat ini. Kata kunci: Pandemi covid-19, Kesejahteraan pedagang pasar, Pasar Tradisional Abstract: This study aims to determine the analysis of the impact of the COVID-19 pandemic situation on the welfare of traders at the Larangan Traditional Market in Sidoarjo. The informants of this study were 6 people consisting of vegetable traders, sandal/shoes sellers, electronic equipment sellers, banana sellers, chicken traders, and sausage sellers. Data collection technique used in this research is triangulation technique (observation, interview and documentation). This research method uses descriptive research methods through qualitative methods.The results of this study are that during the current covid-19 pandemic, it is very influential on the welfare of market traders, such as a decrease in the income of traders and a lot of merchandise that has not been sold out. This is to overcome the decline in income, traders take the initiative to process their wares that have not been sold out to be resold at home to meet their daily needs in the current COVID-19 pandemic situation. Keywords: Covid-19 Pandemic, Welfare of market traders, Traditional Markets

Item Type:	Article
Uncontrolled Keywords:	Pandemi covid-19, Kesejahteraan pedagang pasar, Pasar Tradisional Covid-19 Pandemic, Welfare of market traders, Traditional Markets
Subjects:	Economic History and Conditions > Analysis of Economic Marketing Management > Marketing
Divisions:	Faculty of Economic & Business
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	31 May 2022 04:30
Last Modified:	18 Oct 2022 07:01
URI:	http://eprints.ubhara.ac.id/id/eprint/1164

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