PENGARUH IKLAN TV, CELEBRITY ENDORSER DAN TAGLINE TERHADAP KESADARAN MEREK SAMPO PANTENE DI SURABAYA

Rarasari, MELDHA PRATICHA (2018) PENGARUH IKLAN TV, CELEBRITY ENDORSER DAN TAGLINE TERHADAP KESADARAN MEREK SAMPO PANTENE DI SURABAYA. Other thesis, UNIVERSITAS BHAYANGKARA SURABAYA.

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Abstract

The purpose of this research is to know how the effect of television commercial, celebrity endorser and tagline toward awareness of Pantene Shampoo in Surabaya. The Research method is use quantitative descriptive. The measurement of variable using kinds of Likert Scale through spread the questioner. The sample of the research among 90 respondents. The result of the research show that based on simultaneous and partial independent variable Television commercial, celebrity endorse and tagline, it has significant effect toward awareness of Pantene Shampoo in Surabaya.Variable that has dominant effect is celebrity endorser, because of that result the use of celebrity endorser should has high credibility, popularity and the power to make consumer interested in order to make the product can compete in this

Item Type:	Thesis (Other)
Additional Information:	MELDHA PRATICHA RARASARI 14021076/FEB/MA
Uncontrolled Keywords:	Television Commercial, Celebrity Endorser, Tagline, Brand Awareness.
Subjects:	Management > HRD Management
Divisions:	Faculty of Economic & Business > Bachelor of Management & Business
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	23 Aug 2019 03:45
Last Modified:	30 Oct 2019 04:45
URI:	http://eprints.ubhara.ac.id/id/eprint/124

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