RIFAI, MOHAMAD (2018) PENGARUH IKLAN, KUALITAS DAN HARGA TERHADAP BRAND IMAGE SEPATU MEREK ARDILES DI SURABAYA (Studi Kasus Pada Pengunjung Cahaya Departement Store Surabaya). Other thesis, UNIVERSITAS BHAYANGKARA SURABAYA.
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Abstract
This thesis discusses how the influence of advertising, quality and price of brand image brand shoes Ardiles in Surabaya. The data was obtained through survey by distributing questionnaires with likerst scale measurement to 71 respondents at Surabaya Department Store Light visitors by using multiple linear regression analysis at 5% significance level. Variables used are advertisement, quality and price as independent variable and brand image as dependent variable. From the results of this study known the influence of advertising, quality and price have a positive influence and significance to the brand image of Ardiles brand shoes in Surabaya. Which variables that have a dominant influence on brand image is advertising variable, this is evidenced by the results obtained that is with the value of 0.805.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | EFFECT OF ADVERTISING, QUALITY AND PRICE ON BRAND IMAGE SHOES BRAND ARDILES IN SURABAYA (Case Study On Light Visitors Departement Store Surabaya) By: MOH. RIFAI 14021157 / FEB / MA |
| Uncontrolled Keywords: | Ads, Quality, Price, Brand Image |
| Subjects: | Social & Political Sciences Social & Political Sciences Social & Political Sciences Management > HRD Management |
| Divisions: | Faculty of Economic & Business > Bachelor of Management & Business |
| Depositing User: | Perpus Ubhara Surabaya |
| Date Deposited: | 28 Aug 2019 03:39 |
| Last Modified: | 31 Oct 2019 05:39 |
| URI: | http://eprints.ubhara.ac.id/id/eprint/139 |
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