Social Media and Political Campaign: The Analysis of Instagram Use as the East Java Governor and Deputy Governor Candidates’ Campaign Medium 2018

Roosinda, Fitria Widiyani and Fadeli, Muhammad and Pamuji, Eko (2018) Social Media and Political Campaign: The Analysis of Instagram Use as the East Java Governor and Deputy Governor Candidates’ Campaign Medium 2018. Proceedings of the International Conference of Communication Science Research (ICCSR 2018). pp. 382-386. ISSN 2352-5398

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Abstract

Voters’ characteristic in an election is important to manage the campaign strategy. Instagram as one of the social media today is considered to be able to boost the political campaign and build the image of the candidate by using its features. But the personality of the candidate itself would emphasize the success of the campaign program. The intensity of interaction in between voters and candidate through Instagram is one of the factor to measure the enthusiasm of the public to the candidate.

Item Type:	Article
Additional Information:	Volume Title Proceedings of the International Conference of Communication Science Research (ICCSR 2018) Series Advances in Social Science, Education and Humanities Research Publication Date July 2018 ISBN 978-94-6252-596-2 ISSN 2352-5398 DOI https://doi.org/10.2991/iccsr-18.2018.84How to use a DOI? Copyright © 2018, the Authors. Published by Atlantis Press.
Uncontrolled Keywords:	social media; instagram; campaign; election; strategy; voters; candidate; politics
Subjects:	HN Social history and conditions. Social problems. Social reform HN Social history and conditions. Social problems. Social reform
Divisions:	Faculty of Social and Politics > Bachelor of Communicatios Studies
Depositing User:	Perpus Ubhara Surabaya
Date Deposited:	17 Nov 2022 06:00
Last Modified:	18 Nov 2022 02:49
URI:	http://eprints.ubhara.ac.id/id/eprint/1535

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