Cahyono, Bagus Dwi (2019) PENGARUH KUALITAS PELAYANAN, HARGA DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMNBELIAN PELANGGAN CV. JAVALAND ARSITEK SURABAYA. Skripsi thesis, UNIVERSITAS BHAYANGKARA SURABAYA.
![[img]](http://eprints.ubhara.ac.id/464/1/Agus%20D%20C%20per7an.jpg)
|
Image
Agus D C per7an.jpg Download (721kB) | Preview |
|
|
Text
BAB I - 5 Bagus siapp burning.pdf Download (2MB) | Preview |
|
|
Text
Jurnal Bagus Dwi Cahyono (1512121041).pdf Download (223kB) | Preview |
Abstract
Service quality is one of the factors in purchasing decisions made by consumers, if the quality of service is not good will affect the satisfaction of the purchase. In addition, prices also determine the purchasing decisions made by consumers. If the level of difficulty in product design has consumer appeal, it can influence purchasing decisions. This study uses a purposive sampling method, namely the sample members are community members who are sampled must meet certain criteria in the CV. Javaland Surabaya, amounting to 74 people.The analytical method used is by multiple linear regression analysis with a hypothesis test that is F test and t test. The results of this study indicate service quality, price and product design for purchasing decisions have a positive and significant effect partially or simultaneously on purchasing decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | menyertakan jurnal |
| Uncontrolled Keywords: | Kualitas pelayanan, harga, desain produk dan keputusan pembelian |
| Subjects: | Marketing Management > Marketing |
| Divisions: | Faculty of Economic & Business > Bachelor of Management & Business |
| Depositing User: | Perpus Ubhara Surabaya |
| Date Deposited: | 06 Feb 2020 06:50 |
| Last Modified: | 06 Feb 2020 06:50 |
| URI: | http://eprints.ubhara.ac.id/id/eprint/464 |
Actions (login required)
 |
View Item |
